Phil Vischer, creator of Veggie Tales, gives an account of why he thinks The Nativity Story bombed. Key quote:
No intrigue about the artistic vision, combined with no intrigue about the subject matter, leaves a movie with very little to stand on except, "Hey Christians! Please come see our movie about your savior! We made it just for you!" And that pitch, as Hollywood is about to learn, will only get you so far.
In some ways, this is another example of what we regularly see in politics. The leadership of the GOP is much better at coming up with policy proposals that evangelicals will accept. There's also such a clear sense of a lack of genuineness coming from many on the left who try to come off as religiously sensitive but just end up appearing religiously ignorant. Howard Dean and John Kerry don't come across as a genuine Christian to most evangelicals, but neither should Newt Gingrich or Rudy Giuliani. Most importantly, there's always the worry that evangelicals' concerns aren't at the heart of any candidate's views, and attempts to satisfy evangelicals will then just amount to vote-grabbing with no real concern for those issues.